![]() ![]() In 1997, Amelio bought NeXT to end Apple’s unsuccessful operating system strategy and bring back Steve Jobs, who replaced Amelio as CEO later that year. The board hired CEO Gil Amelio, who prepared the struggling company for eventual success with sweeping reforms, product focus and layoffs during his 500-day tenure. In 1985, Wozniak left Apple amicably, while Jobs resigned to form NeXT, taking some Apple employees with him.Īs the personal computer market expanded and evolved in the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. ![]() However, the high price of the products and limited application library led to problems, as did infighting between executives. Over the next few years, Apple launched new computers with innovative graphical user interfaces, such as the original Macintosh, which was announced with the critically acclaimed “1984” commercial. The company went public in 1980 and had immediate financial success. and sales of its computers, including the Apple II, grew rapidly. The company was incorporated by Jobs and Wozniak in 1977 as Apple Computer, Inc. ![]() Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to develop and sell Wozniak’s Apple I personal computer. ![]()
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